There are several negative perceptions about sustainability that can hinder its adoption. One common perception is that sustainable products and practices are more expensive, which can deter consumers and businesses from choosing them

Additionally, some people believe that sustainability efforts are not as effective as advertised, leading to scepticism about their true impact. There’s also a perception that sustainable products are less effective or lower quality than their conventional counterparts. Finally, the complexity of sustainability certifications and labels can confuse consumers, making it difficult for them to make informed choices. Addressing these perceptions through education, transparency, and demonstrating the tangible benefits of sustainability can help overcome these barriers.

Let’s look at the scepticism another way: Imagine telling people 200 years ago that germs existed, causing infections and many people died because of something we couldn’t see; but apply some simple hygiene and you can dramatically reduce the problem.

We don’t see sustainability because we filter our view of  world through our wallet. Applying good sustainable hygiene in our personal and professional lives can dramatically reduce the destructive infection of reckless manufacturing and in the way we live our lives. It has the parallel benefit of saving money and resources. Rethinking how we design and make retail, and event displays that don’t cost the earth starts with putting product longevity and repairability at the forefront. At its simplest, we create displays using sustainable materials more efficiently and minimize our waste throughout the process; we have the opportunity to reduce the problems caused by past generations.